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Mike Walker

The Evolving Role of Information Architects in Today's Data-Driven World

In an age where data is the new oil, the role of an Information Architect (IA) has become increasingly crucial. These professionals are at the forefront of shaping the information strategy of organizations, ensuring that the wealth of data available is harnessed to its fullest potential.


Commonly I'm asked for what a job description looks like for an Information Architect. I decided that I would share one that I've used in the past to serve as inspiration for you in your information architecture journey.


Key Responsibilities

An Information Architect plays a pivotal role in maximizing the value of data. They are responsible for designing data management frameworks that enhance decision-making and manage potential data risks. This involves a deep understanding of areas such as data modeling, system integration, and developing strategies that align with the organization's goals.


Below you will find additional responsibilities commonly found in an Information Architect's role:

  • Influence information strategy. By partnering with business unit leadership, and through the rationalization of the information value chain, the information architect will provide strategic recommendations to maximize the value of information assets via their creation, access and use.

  • Maximize value derived from data and analytics. Foster value creation using the organization's data assets, as well as the external data ecosystem. This includes aiding value creation through data exploitation, envisioning data-enabled strategies, as well as enabling all forms of business outcomes through analytics, data and analytics governance, and enterprise information policy.

  • Surface information priority. Assess the benefits and the risks of information by using tools such as business capability models to create an information-centric view to quickly visualize what information matters most to the organization based on the defined business strategy.

  • Enhance decision making. Use tools such as business information models to provide the organization with a future-state view of the information landscape that is unencumbered by the specific data implementation details imposed by proprietary solutions or technologies. Assist decision design.

  • Enable effective data and analytics governance. Suggest who can take what actions with what information, and under what circumstances. Assist data and analytics leaders, and business and IT leadership in developing information governance processes and structures.

  • Conduct business information modeling. Create and manage business information models in all their forms, including conceptual models, relational database designs, message models and others.

  • Manage risk and compliance. Aid the definition of data classifications and data zoning to allow information assets to be immediately identified and proactively managed as more information becomes federated in a digital economy.

  • Enable enterprise information management. Ensure that the architecture is used as a lens and a filter to identify, prioritize and execute the data and analytic initiatives with clear line of sight to enterprise strategies and business outcomes.

  • Secure data and analytic assets. Aid in the analysis of data and analytics security requirements and solutions, and work with the chief information security officer (CISO) [and CDO] to ensure that enterprise data and analytics assets are treated as a protected assets.

  • Improve EIM performance. Aid efforts to improve business performance through enterprise information solutions and capabilities, such as master data management (MDM), metadata management, analytics, content management, data integration, and related information management or information infrastructure components.



Qualifications and Skills

Typically, an Information Architect should hold a bachelor's degree in a related field, complemented by extensive experience in IT. Essential skills include proficiency in data modeling, a keen understanding of system integration, and strong communication abilities. It's not just about technical know-how; an IA must also exhibit strong leadership qualities and be adaptable to rapidly evolving technologies.


Leading information architects use a variety of tools and deliverables to efficiently manage and architect an organization's information assets. These tools are used to support the business definition of information that are directly derived from the organizations business capabilities. As shown below, these business architecture aspects should be directly addressed in the information architecture work to be completed.


Source: Business Architecture Body of Knowledge (BIZBOK Guide®)


One of the most common tools an Information Architect uses is a Business Information Model (BIM). A BIM ties the overall business architecture and business capabilities of a company to the information assets. This model serves as a blueprint for the information landscape, aligning with business strategy objectives, ensuring that information risks are outlined, and the business value of the data assets are valuated. The Information Architect leverages this model to create a coherent structure that facilitates easy access, understanding, and management of business data, ultimately aiding in decision-making and strategy formulation.


A BIM usually is stylized to the organization's needs so there are not many "templates" but there are industry standards that have more technical feel but still are business driven. Here's an example of an ArchiMate notated BIM.


Source: Bizzdesign


Additional tools may include:

  1. Data Modeling Software. Tools like ER/Studio or Microsoft Visio are used for creating data models which are crucial in understanding and organizing complex data structures.

  2. Prototyping Tools. Axure RP or InVision are used to create interactive prototypes, allowing for testing and refining the data architecture.

  3. Data Analysis Tools. Tools like Python (with libraries such as Pandas, NumPy) or R for data manipulation and analysis.

  4. Analytical Tools. Google Analytics or Tableau are employed to analyze user behavior and data usage, informing decisions about data structuring.

  5. Collaboration Tools. Platforms like Slack or Microsoft Teams facilitate communication and collaboration among team members.


Each tool and deliverable plays a specific role in the workflow of an information architect, contributing to the effective organization and presentation of the organization's information assets.


The Human Factor

What sets a successful Information Architect apart is not just their technical skills, but also their behavioral competencies. Leadership, strategic thinking, and the ability to adapt to new technologies are crucial. An IA should be a visionary, seeing beyond the current data landscape and anticipating future trends and challenges.


Here are a list of the emotional intelligence and leadership traits commonly found in leading Information Architects:

  • Growth mindset. Display intellectual curiosity and integrity.

  • Leadership and influence. Demonstrate the ability to work well with others and exhibit leadership.

  • Integrity. Have a track record of remaining unbiased toward specific technologies or vendors.

  • Communication expert. Be an excellent communicator and collaborator, engaging with multiple technical and business stakeholders and leaders.

  • Relatable and empathetic. Be able to translate the information architecture contribution to business outcomes into simple briefings for use by various data-and-analytics-related roles.

  • Stakeholder management. Organizationally savvy, with a good understanding of the enterprise's political climate and how to navigate, influence and persuade political waters.

  • Gravitas. Ability to communicate, influence and persuade peers and leadership.

  • Visionary. Ability to understand the long-term ("big picture") and short-term perspectives of situations.



Tailoring to Organizational Needs

No two organizations are the same, and the role of an Information Architect must be customized to meet specific needs. This involves understanding the unique data landscape of the organization and devising strategies that align with its specific objectives.


Beyond the Job Description

While the core responsibilities and skills required for an Information Architect are well-established, the field is ever-evolving. As data becomes more integral to organizational success, the role of an IA is expanding to include new dimensions like data ethics, privacy, and the integration of artificial intelligence in data strategies.

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